The Usermind Blog

Ovum Positions Usermind as “Rising Star” in Enterprise Customer Engagement Hubs

Ovum Positions Usermind as “Rising Star” in Enterprise Customer Engagement Hubs

Learn why Ovum has named Usermind a first mover in the Customer Engagement Hub category — and how enterprises can benefit from real-time customer journey management.
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How to Manage Customer Journeys

How to Manage Customer Journeys

Strategic customer journey management is essential for managing customer relationships. Here are the best practices for planning and building omnichannel journeys.
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Usermind Expands its Customer Engagement Hub with New Zendesk Integration

Usermind Expands its Customer Engagement Hub with New Zendesk Integration

We now integrate with Zendesk Support. With the powerful combination of Usermind + Zendesk, you can bring more context to every customer interaction, at scale.
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Announcing our Partnership with Harte Hanks Consulting

Announcing our Partnership with Harte Hanks Consulting

We've partnered with Harte Hanks to offer their leading-edge data management and consulting services along with our Customer Engagement Hub.
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Insights from our Q&A with Ben Horowitz and Matt Murphy

Insights from our Q&A with Ben Horowitz and Matt Murphy

Ben Horowitz and Matt Murphy chatted with our team on the current fundraising climate, conquering the competition, and creating a new software category.
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Why Integration Won't Solve Your Customer Experience Problem

Why Integration Won't Solve Your Customer Experience Problem

iPaaS is solving part of a big challenge faced by most enterprises — unifying customer data to drive better CX. But how do you turn that data into action?
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Does Your Marketing Pass the Turing Test?

Does Your Marketing Pass the Turing Test?

Human mimicry isn't the only way to prove intelligence — but for companies aspiring to win with world-class, data-driven customer experience, it should be a goal.
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Usermind Adds Partner Journey Orchestration Capabilities to Improve Enterprise Partner Retention and Engagement

Usermind Adds Partner Journey Orchestration Capabilities to Improve Enterprise Partner Retention and Engagement

Usermind announced adding partner journey orchestration to its platform to help companies improve partner retention and engagement.
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Big Data, Big Brother and the End of Privacy: Three New Rules for Customer Engagement

Big Data, Big Brother and the End of Privacy: Three New Rules for Customer Engagement

Just because you can track a customer's every move, should you? Here are the new rules for engaging with customers — without being creepy.
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Usermind Named a GeekWire Seattle 10 Winner

Usermind Named a GeekWire Seattle 10 Winner

Usermind is thrilled to be named one of the 10 hottest entrepreneurial ventures in Seattle — and we're in good company!
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Want to Build a Better Enterprise Customer Experience? Do These Five Things

Want to Build a Better Enterprise Customer Experience? Do These Five Things

What are the most common barriers to delivering a stellar customer experience? Find out how CRM systems, ownership, and strategy impact customer satisfaction.
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Why You Don't Have to Choose Between Best-of-Breed Apps or an Integrated Suite

Why You Don't Have to Choose Between Best-of-Breed Apps or an Integrated Suite

Suite from a single vendor, or kludge of best-of-breed apps? With Usermind, you don't have to choose between great capabilities and great integration.
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Improve End-to-End Customer Experience with our Desk.com Integration

Improve End-to-End Customer Experience with our Desk.com Integration

Want to know what your customer is experiencing, before they reach out with an issue? What if you could use other data to create a support ticket on their behalf?
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How to Tell if You're a CRO or a VP of Sales

How to Tell if You're a CRO or a VP of Sales

Just who is a Chief Revenue Officer, and what should he or she be doing? Here's a framework for a CRO's accountability for cross-functional initiatives.
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Usermind Appoints Arun Theivendirarajah as VP of Product

Usermind Appoints Arun Theivendirarajah as VP of Product

We have a new VP of Product! And he's kind of a badass.
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How to Solve the CIO’s Dilemma: Build Systems to Support End-to-End Customer Experience

How to Solve the CIO’s Dilemma: Build Systems to Support End-to-End Customer Experience

Is the role of the CIO declining as business units buy more point solutions? Not if you focus on providing architecture for end-to-end customer experience.
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Bring Contextual Data to the Full Customer Lifecycle with our Amazon Redshift Integration

Bring Contextual Data to the Full Customer Lifecycle with our Amazon Redshift Integration

So you have customer data in a warehouse or database. Here's how to connect it to other systems, so you can orchestrate better CX — without code or queries.
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Usermind Announces New Marketo Integration for Customer Journey Orchestration and LaunchPoint® Partnership

Usermind Announces New Marketo Integration for Customer Journey Orchestration and LaunchPoint® Partnership

Today, we're announcing our LaunchPoint partnership with Marketo, and some powerful updates to our Marketo integration.
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Product Release: New Zuora Integration Features in Usermind

Product Release: New Zuora Integration Features in Usermind

Update! It's now even easier to build complex customer journeys using signals and data from Zuora — including pushing Salesforce account data to a Zuora account.
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Mandrill + Usermind: How to Trigger Transactional Emails, Without Coding

Mandrill + Usermind: How to Trigger Transactional Emails, Without Coding

Across the board, transactional emails perform better than bulk blasts. Here's how to iterate on new transactional emails, without bogging down your engineers.
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Three Reasons Why Most CRM Initiatives Fizzle (And One Reason Why Some Don’t)

Three Reasons Why Most CRM Initiatives Fizzle (And One Reason Why Some Don’t)

Most enterprises will spend more on customer experience this year, but will still fail to affect their business goals with their CRM. Here's why.
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Add Value to Your Marketing Automation with our Marketo Integration

Add Value to Your Marketing Automation with our Marketo Integration

Want to deliver a better customer experience? Start by connecting your automation platform, CRM, analytics, and other data to orchestrate better journeys.
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How Business-Led IT Drives Better Adoption, Integration, and Innovation

How Business-Led IT Drives Better Adoption, Integration, and Innovation

Is your IT team task-focused — or are they empowered to consult with non-technical peers, and tackle digital transformation and business value drivers?
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What We Talk About When We Talk About BizOps

What We Talk About When We Talk About BizOps

If business operations is the execution of your business plan, BizOps is the digital transformation of your business plan.
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Integrating Oracle Eloqua for Full Customer Lifecycle Automation

Integrating Oracle Eloqua for Full Customer Lifecycle Automation

Marketing automation is a game-changer for digital operations. With Usermind, you can extend automation and unify data throughout your full customer lifecycle.
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Usermind Named One of Washington's Best Workplaces 2016

Usermind Named One of Washington's Best Workplaces 2016

We all ❤ Usermind — the perks, the culture, and most of all, working on an amazing product. That's why we made the list of 2016 Washington's Best Workplaces!
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Behavior-Driven Personalization with Usermind's Mixpanel Integration

Behavior-Driven Personalization with Usermind's Mixpanel Integration

Your customers aren't segments — they're people! Start building better experiences for them, based on real-time product analytics.
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Using Data Relationships to Generate Big Insight

Using Data Relationships to Generate Big Insight

Why is it so hard to get value out of big data? Maybe you just haven't found the right relationship(s) yet! Here's how we consolidate business operations data.
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Why Entity Mapping is Critical for Account-Based Marketing

Why Entity Mapping is Critical for Account-Based Marketing

ABM is a vital component of marketing maturity. And it's really hard to do well without clearly defined entity mapping across your CRM, analytics, and other systems.
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Integrating Zuora with Salesforce (and the Rest of Your Technology Stack)

Integrating Zuora with Salesforce (and the Rest of Your Technology Stack)

Completely connect Zuora: Data from your billing system can now drive automation in your marketing communications, CRM, help desk, and other systems.
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Dear [First_Name], There's a Better Way to do Personalization

Dear [First_Name], There's a Better Way to do Personalization

Think that inserting stale data like someone's name and company make your emails more relevant? Think again.
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Introducing Usermind’s Pardot Integration

Introducing Usermind’s Pardot Integration

With Usermind, you can map data and build customer journeys from Pardot to any connected system, and use triggers in other systems to create action in Pardot.
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Usermind Expands Executive Team Following $14.5M in Funding

Usermind Expands Executive Team Following $14.5M in Funding

We're thrilled to welcome three industry veterans to our executive team: Forrest Hobbs, Loreen Milbrath, and Zohar Gillai.
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Usermind Nominated for GeekWire's 2016 Startup of the Year

Usermind Nominated for GeekWire's 2016 Startup of the Year

Vote for Usermind by May 3! We're a finalist for Startup of the Year.
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Hubot & Slack, a Robot Love Story

Hubot & Slack, a Robot Love Story

Here at Usermind, we love robots. And we especially love robots that make team communication more efficient and more fun.
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Introducing Usermind, the Orchestration Platform for BizOps

Introducing Usermind, the Orchestration Platform for BizOps

We've launched our product! Usermind is the first unified platform for orchestrating business operations across apps, data structures, and teams.
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Usermind Introduces First Technology Solution for Customer Journey Automation

Usermind Introduces First Technology Solution for Customer Journey Automation

Introducing Usermind, the first BizOps platform. With Usermind, you can automate end-to-end processes across applications and unify data in one place.
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Usermind Raises $14.5 Million to Launch the First Platform for BizOps

Usermind Raises $14.5 Million to Launch the First Platform for BizOps

Usermind's $14.5 million Series B was led by Menlo Ventures, with participation from Andreessen Horowitz and CRV.
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Usermind Launch Signals the Beginning of the BizOps Era

Usermind Launch Signals the Beginning of the BizOps Era

Most companies can't adopt BizOps practices because of the development investment required. Usermind is the first platform for orchestrating business operations.
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The Robot Uprising: Working Remotely at Usermind

The Robot Uprising: Working Remotely at Usermind

We love the flexibility of working remotely. Here are the tools we use to stay productive when we need to work from a galaxy far, far away (or just from home.)
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Optimizing Customer Experience: Why Mapping your Customer Journey isn’t Enough

Optimizing Customer Experience: Why Mapping your Customer Journey isn’t Enough

Customer journey maps shouldn't live in a marketing doc. Here are the four things you need to implement and orchestrate the customer journey.
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Przemek Pardyak Featured in the UW CSE Newsletter

Przemek Pardyak Featured in the UW CSE Newsletter

Our co-founder and CTO, Przemek, explains how innovation and culture drive the work we do at Usermind.
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Usermind Featured by Started.in Seattle as Startup of the Week

Usermind Featured by Started.in Seattle as Startup of the Week

Co-founder and CEO Michel talks hiring, retaining talent, and building our company's foundation.
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Usermind Named a 2014 “Cool Vendor” by Gartner

Usermind Named a 2014 “Cool Vendor” by Gartner

Gartner thinks we're pretty cool. Usermind was one of five companies selected as a 2014 Cool Vendor!
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Usermind Closes $7.6 Million in Series A Funding Led by Andreessen Horowitz

Usermind Closes $7.6 Million in Series A Funding Led by Andreessen Horowitz

Usermind's $7.6 million Series A was led by Andreessen Horowitz, with participation from Charles River Ventures and SV Angel.
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