“Before Usermind, when we wanted to test a new email onboarding process, implementation work would take weeks. With Usermind, we were able to build new, behavior-based transactional emails, with minimal development spend. We’re looking forward to orchestrating even more complex customer journeys using customer data and identity management in Usermind.”
The first week of a new customer’s experience is vital to retention. Without the right touches at the right times, new users don’t engage with the right product features, or discover the value our product has provided.
We orchestrated a new, behavior-driven journey for onboarding thousands of new customers daily. Using business logic that connected and identified users across Cloudflare’s product, transactional email provider (Mandrill), and other systems, we were able to trigger personalized emails based on specific user interactions and readiness for upgrade.
With better-timed and behavior-driven onboarding emails, we saw a significant improvement in new member retention and upgrades to our paid Pro subscription tier.