Usermind + Marketo

Finally, better connections between Marketo and apps beyond your CRM.

Marketing automation is great — customer journey orchestration is even better. With Marketo connected to your CRM and other apps, you can create a personalized, behavior-driven customer experience, without coding.

Usermind + Marketo

Finally, better connections between Marketo and apps beyond your CRM.

Coming Soon
Marketo

Marketing automation is great — customer journey orchestration is even better. With Marketo connected to your CRM and other apps, you can create a personalized, behavior-driven customer experience, without coding.

How to connect

Marketo

Just create a Custom Service for Usermind in your Marketo account, and use the provided login credentials.

What can you do with

Marketo

Automate the flow of data between your CRM, usage analytics, billing system, transactional email provider, and more. Make your personalization matter with behavior-driven nurture. Improve attribution, segmentation, retention, lead management, and lead handoff.
Marketo

CONDITIONS

New Lead

Triggers when a new lead is created.

New Activity

Triggers when a lead performs an activity.

Activity Type

Triggers when a lead performs an activity type.

Marketo

SEARCHES

Find Activity

Find activities that match given conditions or search criteria, including activity type.

Find Campaign

Find campaigns that match given conditions or search criteria.

Find Lead

Find leads who match given conditions or search criteria, like created date, name, or lead description. Optionally, create a new lead if none are found.

Find Program

Find programs whose names contain or match the search criteria.

Marketo

ACTIONS

Create Lead

Creates a new lead in Marketo.

Add Lead

Adds a lead to a Marketo list.

Change Lead Program Status

Updates the program status for a lead.

Interested in accessing more Marketo data to trigger new rules across your CRM, help desk, and other systems? Usermind can support other functions in the Marketo API.
See what else is supported by Marketo's API

Frequently used with

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About

Marketo

Marketo is a leading provider of marketing automation, email, and analytics software.

About Usermind

Usermind's customer journey orchestration platform makes it simple to integrate systems, automate complex processes, and improve business outcomes.

Ready to deliver better behavior-based campaigns?
Request my demo