Customer Experience

Why Integration Won't Solve Your Customer Experience Problem Why Integration Won't Solve Your Customer Experience Problem
iPaaS is solving part of a big challenge faced by most enterprises — unifying customer data to drive better CX. But how do you turn that data into action?
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Does Your Marketing Pass the Turing Test? Does Your Marketing Pass the Turing Test?
Human mimicry isn't the only way to prove intelligence — but for companies aspiring to win with world-class, data-driven customer experience, it should be a goal.
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Big Data, Big Brother and the End of Privacy: Three New Rules for Customer Engagement Big Data, Big Brother and the End of Privacy: Three New Rules for Customer Engagement
Just because you can track a customer's every move, should you? Here are the new rules for engaging with customers — without being creepy.
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Want to Build a Better Enterprise Customer Experience? Do These Five Things Want to Build a Better Enterprise Customer Experience? Do These Five Things
What are the most common barriers to delivering a stellar customer experience? Find out how CRM systems, ownership, and strategy impact customer satisfaction.
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Why You Don't Have to Choose Between Best-of-Breed Apps or an Integrated Suite Why You Don't Have to Choose Between Best-of-Breed Apps or an Integrated Suite
Suite from a single vendor, or kludge of best-of-breed apps? With Usermind, you don't have to choose between great capabilities and great integration.
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Improve End-to-End Customer Experience with our Desk.com Integration Improve End-to-End Customer Experience with our Desk.com Integration
Want to know what your customer is experiencing, before they reach out with an issue? What if you could use other data to create a support ticket on their behalf?
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How to Tell if You're a CRO or a VP of Sales How to Tell if You're a CRO or a VP of Sales
Just who is a Chief Revenue Officer, and what should he or she be doing? Here's a framework for a CRO's accountability for cross-functional initiatives.
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How to Solve the CIO’s Dilemma: Build Systems to Support End-to-End Customer Experience How to Solve the CIO’s Dilemma: Build Systems to Support End-to-End Customer Experience
Is the role of the CIO declining as business units buy more point solutions? Not if you focus on providing architecture for end-to-end customer experience.
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Product Release: New Zuora Integration Features in Usermind Product Release: New Zuora Integration Features in Usermind
Update! It's now even easier to build complex customer journeys using signals and data from Zuora — including pushing Salesforce account data to a Zuora account.
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Mandrill + Usermind: How to Trigger Transactional Emails, Without Coding Mandrill + Usermind: How to Trigger Transactional Emails, Without Coding
Across the board, transactional emails perform better than bulk blasts. Here's how to iterate on new transactional emails, without bogging down your engineers.
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Three Reasons Why Most CRM Initiatives Fizzle (And One Reason Why Some Don’t) Three Reasons Why Most CRM Initiatives Fizzle (And One Reason Why Some Don’t)
Most enterprises will spend more on customer experience this year, but will still fail to affect their business goals with their CRM. Here's why.
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What We Talk About When We Talk About BizOps What We Talk About When We Talk About BizOps
If business operations is the execution of your business plan, BizOps is the digital transformation of your business plan.
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Integrating Oracle Eloqua for Full Customer Lifecycle Automation Integrating Oracle Eloqua for Full Customer Lifecycle Automation
Marketing automation is a game-changer for digital operations. With Usermind, you can extend automation and unify data throughout your full customer lifecycle.
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Dear [First_Name], There's a Better Way to do Personalization Dear [First_Name], There's a Better Way to do Personalization
Think that inserting stale data like someone's name and company make your emails more relevant? Think again.
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Optimizing Customer Experience: Why Mapping your Customer Journey isn’t Enough Optimizing Customer Experience: Why Mapping your Customer Journey isn’t Enough
Customer journey maps shouldn't live in a marketing doc. Here are the four things you need to implement and orchestrate the customer journey.
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