Marketing

Our Top Three Takeaways from MarTech 2017 in San Francisco Our Top Three Takeaways from MarTech 2017 in San Francisco
With over 5,000 technology vendors in the MarTech space, choosing the right stack is a challenge. Here are our takeaways from this year's MarTech Conference.
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Announcing our Partnership with Harte Hanks Consulting Announcing our Partnership with Harte Hanks Consulting
We've partnered with Harte Hanks to offer their leading-edge data management and consulting services along with our Customer Engagement Hub.
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Does Your Marketing Pass the Turing Test? Does Your Marketing Pass the Turing Test?
Human mimicry isn't the only way to prove intelligence — but for companies aspiring to win with world-class, data-driven customer experience, it should be a goal.
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Mandrill + Usermind: How to Trigger Transactional Emails, Without Coding Mandrill + Usermind: How to Trigger Transactional Emails, Without Coding
Across the board, transactional emails perform better than bulk blasts. Here's how to iterate on new transactional emails, without bogging down your engineers.
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Add Value to Your Marketing Automation with our Marketo Integration Add Value to Your Marketing Automation with our Marketo Integration
Want to deliver a better customer experience? Start by connecting your automation platform, CRM, analytics, and other data to orchestrate better journeys.
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How Business-Led IT Drives Better Adoption, Integration, and Innovation How Business-Led IT Drives Better Adoption, Integration, and Innovation
Is your IT team task-focused — or are they empowered to consult with non-technical peers, and tackle digital transformation and business value drivers?
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Why Entity Mapping is Critical for Account-Based Marketing Why Entity Mapping is Critical for Account-Based Marketing
ABM is a vital component of marketing maturity. And it's really hard to do well without clearly defined entity mapping across your CRM, analytics, and other systems.
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Introducing Usermind’s Pardot Integration Introducing Usermind’s Pardot Integration
With Usermind, you can map data and build customer journeys from Pardot to any connected system, and use triggers in other systems to create action in Pardot.
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Optimizing Customer Experience: Why Mapping your Customer Journey isn’t Enough Optimizing Customer Experience: Why Mapping your Customer Journey isn’t Enough
Customer journey maps shouldn't live in a marketing doc. Here are the four things you need to implement and orchestrate the customer journey.
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