Sales Operations

How to Tell if You're a CRO or a VP of Sales How to Tell if You're a CRO or a VP of Sales
Just who is a Chief Revenue Officer, and what should he or she be doing? Here's a framework for a CRO's accountability for cross-functional initiatives.
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Product Release: New Zuora Integration Features in Usermind Product Release: New Zuora Integration Features in Usermind
Update! It's now even easier to build complex customer journeys using signals and data from Zuora — including pushing Salesforce account data to a Zuora account.
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Three Reasons Why Most CRM Initiatives Fizzle (And One Reason Why Some Don’t) Three Reasons Why Most CRM Initiatives Fizzle (And One Reason Why Some Don’t)
Most enterprises will spend more on customer experience this year, but will still fail to affect their business goals with their CRM. Here's why.
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Integrating Oracle Eloqua for Full Customer Lifecycle Automation Integrating Oracle Eloqua for Full Customer Lifecycle Automation
Marketing automation is a game-changer for digital operations. With Usermind, you can extend automation and unify data throughout your full customer lifecycle.
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Why Entity Mapping is Critical for Account-Based Marketing Why Entity Mapping is Critical for Account-Based Marketing
ABM is a vital component of marketing maturity. And it's really hard to do well without clearly defined entity mapping across your CRM, analytics, and other systems.
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Dear [First_Name], There's a Better Way to do Personalization Dear [First_Name], There's a Better Way to do Personalization
Think that inserting stale data like someone's name and company make your emails more relevant? Think again.
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Introducing Usermind’s Pardot Integration Introducing Usermind’s Pardot Integration
With Usermind, you can map data and build customer journeys from Pardot to any connected system, and use triggers in other systems to create action in Pardot.
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Optimizing Customer Experience: Why Mapping your Customer Journey isn’t Enough Optimizing Customer Experience: Why Mapping your Customer Journey isn’t Enough
Customer journey maps shouldn't live in a marketing doc. Here are the four things you need to implement and orchestrate the customer journey.
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